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Title: Business strategies at the bottom of the pyramid (BOP): an examination of Mexico's BOP and insights from some of the inclusive strategies employed there
date: 2010-05-20
Author: Rohman, Joy Ellen
Contributor(s): Musteen, Martina
Francis, John D.
College: Arts and Letters

Title: Culinary tourism in Mexico : small business perspectives
date: 2013-08-14
Author: Wiarco, Dolores M.
Contributor(s): Musteen, Martina
Sasidharan, Vinod
College: Arts and Letters

Title: Global public/private partnerships: An exploratory analysis of MNE/NGO alliances abroad
date: 2010-05-21
Author: Lee, Kristin M.
Contributor(s): Musteen, Martina
Branch, Adam
College: Fowler College of Business Administration

Title: Solar energy: industry sector analysis, the role of legislation and policy, and the California and U.S. market outlook
date: 2010-11-12
Author: Motta, John James
Contributor(s): Musteen, Martina
Thayer, Mark A.
College: Fowler College of Business Administration

Title: Testing a model of consumer receptivity toward foreign brands and products
date: 2018-08-10
Author: Mueller, Sophia Katarina
Contributor(s): Dimofte, Claudiu V.
Honea, Heather L.
Musteen, Martina
Taylor, Charles Ray
College: Fowler College of Business Administration