Description

Big B has partnered with the Sage Project in order to create a new retail marketing plan. The main goal is to provide the local community with healthy food options. To begin, secondary research was conducted on prior corner store conversions to understand how Big B can make a transition towards selling healthy foods. The two major areas for a successful corner store conversion are implementation and promotion. A strategic selection and handling of perishable items is necessary to ensure financial success. In addition, advertisements and promotions of the new changes are essential for successful corner store conversion. Primary research was then conducted on two of Big B’s competitors to understand how the corner store can gain a competitive advantage. The two competitors that were analyzed are Cozines Liquor Market & Deli and Big Ben Market. Both stores are located near Big B. Cozines is five blocks (0.2 miles) northwest of Big B, and it is also considered a corner store. Big Ben is a grocery store and it is located 0.8 miles northeast of Big B. Based on the research, recommendations are made for a new marketing plan.