Description

National City is interested in breaking into the lucrative craft brewing industry. The objective of this project was to examine the sustainability of city services and revenues through policy analyses concentrated on attracting craft brewers. Included in this scope of analyses are policy options that may deter brewers and possible negative implications of an increased craft brewing presence. Craft brewing is integral to the economy, infusing cities with a new business stream and acting as a catalyst for revitalization efforts. Nationally, California produces more craft beer annually than any other state, and San Diego has been crowned craft beer capital of America. While the economic downturn has affected consumer spending, craft beers are defying recessionary trends with an impressive upward trajectory. As popularity and craft beer-centric events grow, San Diego’s tourism industry has witnessed paralleled growth. Attracting tourism from outside of National City’s boundaries is important to stimulating the local economy. Additional revenues for local governments are paid through licensing and development fees, retail taxes, real estate and personal property taxes, business income taxes, excise taxes, and sales taxes. This report is divided into four sections of recommendations that provide a range of possible strategies the City can utilize to attract this prosperous industry.