Collection Description

National City is a highly urban community of about 60,000 residents in south San Diego County. It is the second oldest city in the county and boasts a rich history, a diverse community, and is known as one of the most walkable cities in San Diego County. Located just south of downtown San Diego and just north of the US-Mexico border, the city is flanked by freeways and is home to large-scale industries. National City is a mid-size city that faces big city challenges, and, like many municipalities, the city is challenged to meet community needs and new demands of sustainability.

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National City Marina District
The land use plans outlined in this report were created through the partnership between National City and the SDSU Sage Project during the fall of 2013. Upper-level undergradu¬ate and graduate students in the Geography 572 course titled “Land Use Analysis,” taught by professor Diana Richardson, were given a project site in the National City Marina District for which they were to formulate a land use plan that they believed would be a sustainable, productive, and sensitive use for the site that is consistent and comple¬mentary to its surroundings., San Diego State University
National City Marina District
The necessary knowledge and resources for the following land use analysis reports were acquired through an upper division Geography 572 course titled “Land Use Analysis” taught by Professor Diana Richardson. The groups created development proposals within the given project site in the National City Marina District that considered existing and potential land use opportunities. The class project is part of a two-year partnership between the City of National City and the SDSU Sage Project., San Diego State University
National City Police Culture
This paper details the results of a partnership between Criminal Justice 497 at San Diego State University (SDSU) and the National City Police Department examining questions related to police leadership, culture, transparency, and oversight. Nationwide, police oversight and transparency have been recently called into question after several highly publicized incidents of alleged police misconduct. This study examines the views of National City police employees on transparency, oversight, and police culture within the department by administering a Q–sorting survey. Analyses of these results are discussed in the body of this report. Discussion of these analyses answers questions, such as the following: What is the relationship between the Police Chief’s views on police culture and the views of his subordinates? Is police culture centered around departmental unity or can it be divided by demographic criteria? Does education level play a role in views on transparency and oversight? Is there a perceived difference between transparency and oversight? Would the Police Chief’s self–described leadership style be confirmed by these findings?, San Diego State University
National City: Strategies Aimed at Attracting the Craft Brewing Industry
National City is interested in breaking into the lucrative craft brewing industry. The objective of this project was to examine the sustainability of city services and revenues through policy analyses concentrated on attracting craft brewers. Included in this scope of analyses are policy options that may deter brewers and possible negative implications of an increased craft brewing presence. Craft brewing is integral to the economy, infusing cities with a new business stream and acting as a catalyst for revitalization efforts. Nationally, California produces more craft beer annually than any other state, and San Diego has been crowned craft beer capital of America. While the economic downturn has affected consumer spending, craft beers are defying recessionary trends with an impressive upward trajectory. As popularity and craft beer-centric events grow, San Diego’s tourism industry has witnessed paralleled growth. Attracting tourism from outside of National City’s boundaries is important to stimulating the local economy. Additional revenues for local governments are paid through licensing and development fees, retail taxes, real estate and personal property taxes, business income taxes, excise taxes, and sales taxes. This report is divided into four sections of recommendations that provide a range of possible strategies the City can utilize to attract this prosperous industry., San Diego State University
Neighborhood Branding
Neighborhood branding designs for National City., San Diego State University
Neighborhood Branding
Neighborhood branding designs for National City, San Diego State University
Olivewood Gardens & Learning Center Branding Standards Guide Visual Identity System
Branding designs for Olivewood Gardens & Learning Center, San Diego State University
Paradise Creek Improvements
Capstone design proposal for Paradise Creek, San Diego State University
Paradise Creek Improvements Project
Capstone design proposal for Paradise Creek., San Diego State University
Property Management Plan
The market analyses, property valuations, and property profiles contained in this report were created through the partnership between National City and the SDSU Sage Project during the spring of 2014. Ten undergraduate students from various academic disciplines participated in a special study course, led by professors Dana Kuhn and Seth Kaplowitz, designed to provide students with an introduction to valuation theory via the development of National City’s Long-Range Property Management Plan (LRPMP). The end result is a thorough and complete analysis of 15 sites that provides National City with the required components of a LRPMP. The LRPMP components are made available to the city in electronic format, which allows for any desired editing before being presented to the City Council and subsequently submitted to the Department of Finance. Lastly, city officials are now better equipped to make planning decisions by having access to current estimates of value and analyses of the highest and best use for these assets., San Diego State University
Public Records Best Practices: Police Departments
National City established a goal to better support the implementation of the California Public Records Act (PRA). The objective of this project is to organize the various resources that guide police PRA response by creating a user–friendly outline/flow chart. The students addressed the city’s goals by (1) determining how other cities manage and process Public Records Act requests and (2) understanding the positions taken by other cities regarding certain types of requests in order to present formal observations and recommendations to improve the procedure of requests. Students were divided into three groups to better examine the different cities’ procedures for Public Records Act requests. Students then met with contacts from the cities where they identified city–specific procedures. Students and city staff collaborations included, but were not limited to: organizational tools, challenges, patterns, and strengths and weaknesses of current procedure. Due to the variety of Public Records Act requests, the findings and recommendations for each city may differ., San Diego State University
Reports from the Sage Project Partnership with the City of National City
San Diego State University, Executive summaries from all of the project reports produced during the Sage Project partnership with the City of National City, Academic Year 2013-14 and 2014-15.