Description
This job search guide is designed for college career centers to distribute to their visitors. It focuses solely on how to use social media to find a job—a strategy given little to no attention in the career center guides currently being distributed. It is intended to supplement their traditional guides and respond to a need for students, employers, and career centers. My guide differs from other social networking texts out there, because it is written specifically for career centers and their college student/graduate visitors—not the general public. It also includes a step-by-step breakdown of how to create a presence on the top social media sites (Twitter, LinkedIn and Facebook), worksheets to guide readers through the process of social networking, and information on how to use blogging to promote one?s brand. Although this information can be found online and in some books, there are few resources that have synthesized all of this information for Gen Y readers. The strategy for each social media channel is distinct. Each chapter focuses on the career-related resources on each site, how to virtually network (particularly with key professional contacts), how to build an online brand, and the etiquette for each site. Without utilizing virtual networking options, job seekers are limiting the potential of their job search.
