With 1.2 billion users worldwide, social networking is the most popular online activity. The emerging trend in social networking has become mobile access with 65% of all smart-phone users visiting a social networking site through a mobile application at least once per month. Many new mobile applications are appearing that facilitate networking through personal, professional, and employment related data exchange. This work presents an efficient network architecture for next generation of social networking services that automate relationship formation through wearable, wireless, electronic devices that continuously discover and exchange data about the device wearer with other devices that come into close proximity. Current power limitations of smart-phones prevent continuous use of an 802.11 Wi-Fi or Bluetooth 3.0 transceiver for dedicated peer discovery and profile exchange. To facilitate this exchange, we have developed an ultra-low power social networking device that enables users to identify people with shared interests, in real-time, who come into proximity. The device continuously broadcasts a profile of a user's personal and professional interests and operates within a 20 meter range. When a similar datagram from a neighbor's device is received, a correlation match is performed. Stored profile information is then transferred to an OpenStack cloud infrastructure using SOAP based Web Services over a Wi-Fi connection when the wearer enters a Wi-Fi zone. Alternatively, when Wi-Fi is not accessible, stored profile data is transferred to a cloud infrastructure over a Bluetooth connection to a smart-phone capable of mobile Internet service. A finite state machine is presented which governs the operation of a TI WiLink™ 6.0 single-chip with integrated WLAN, Bluetooth, and FM transceivers that are used to facilitate inter-device and device-to-cloud communication. Due to continuous broadcasting requirements to facilitate immediate neighbor discovery, we show why WLAN and Bluetooth with a higher power consumption of 120 mA and 33 mA, respectively, cannot be used for inter-device communication. We show, instead, how the use of the WiLink™ FM transceiver, originally intended for short-range broadcasting of audio to an automobile stereo, can be exploited to facilitate ultra-low power inter-device data exchange via the Radio Data System (RDS) FM digital communications protocol.