The representation of domestic violence across cultures offers insight to the cultural beliefs surrounding the issue. Organizations like Amnesty International provide an artifact that allows viewers to witness the cultural portrayal of abuse through campaigns directed to raise awareness and put an end to it. By examining images from Hungary, France, and Chile that were commissioned by Amnesty International, this research aims to deconstruct the intercultural implications of social justice campaigns through a visual rhetorical lens. Using the concept of ideographs, this research applies visual theories to comprehend how cultural beliefs influence both a global and a local definition of . By examining each country through its global definition, and then specifically through its unique cultural definition, this research begins to expose the varied implications of visuals in domestic violence campaigns. Ultimately, this research highlights the importance of understanding the potential effects of visual ideographic imagery in a globalized world filled with mediated messages.
