The industrial revolution was a time of change, growth and evolution as technological innovation became the cornerstone by which our society expanded into mass production of infrastructure, transportation and communication. Yet the last 100 years pales in comparison to the rapid implementation and adoption of web technologies, which has taken place in the last 20 years alone. The advent of mobile integration as a wide spread standard, and the application evolution this has created is another example of how the demand and consumption of technology is driving the growth of this sector. Audiences that consume the mobile web are forcing organizations and companies of every kind to adopt mobility as the future for marketing, brand recognition, e-commerce and communication strategies to name a few aspects. The advent of social media and the ability to share content as a medium has placed an important emphasis on how the next stages of technological evolution are taking place within our lifetime. The purpose of this study is to investigate the impact of creating a mobile friendly website. Understand how this website drives greater levels of adoption, usage, accessibility and conversion for business and personal purposes. Mobile friendly websites provide integrated features like click to call, GPS mapping along with the capture, processing, uploading and sharing of information, content and media, easily and effectively. By combining the many features that a mobile web-enabled application can offer to any user, the benefits become the hallmark of the experience. Take into account the advances in multi-media interfaces and we can say that the mobile web truly creates a "wow" factor that is addictive, engaging and "sticky." Moreover, the ability to self publish media and retrieve information in real-time has created a forum for making informed decisions with transparency at the core.