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A Content Analysis of Kickstarter: The Influence of Framing and Reward Motivations on Campaign Success
Sauro, Joseph John
Davis, JoelNee, RebeccaBelch, Michael
xi, 42 pages : illustrations
Crowdfunding has recently become a popular method used by today's entrepreneurs to gain funding for their projects, while avoiding risky bank loans. The leading crowdfunding platform in the United States, Kickstarter.com, will guide the research into this newly emerging area of study. A content analysis of the site will be performed to gain an understanding into the implications message framing has in determining the success or failure of Kickstarter campaigns. Additionally, the research will seek to uncover to what extent conditional cooperation has on influencing the amount of funding obtained by Kickstarter campaigns, resulting in their ultimate success or failure.
Professional Studies and Fine Arts
Master of Arts (M.A.) San Diego State University, 2014
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