Crowdfunding has recently become a popular method used by today's entrepreneurs to gain funding for their projects, while avoiding risky bank loans. The leading crowdfunding platform in the United States, Kickstarter.com, will guide the research into this newly emerging area of study. A content analysis of the site will be performed to gain an understanding into the implications message framing has in determining the success or failure of Kickstarter campaigns. Additionally, the research will seek to uncover to what extent conditional cooperation has on influencing the amount of funding obtained by Kickstarter campaigns, resulting in their ultimate success or failure.
