In order to deal with the Quality of Experience (QoE) improvement issue in the wireless networks services. In this dissertation we first investigated the Device to Device (D2D) relaying approach in the conventional Base Station (BS) to User Equipment (UE) two entities multimedia service system. In this part, the Multiple Input Multiple Output (MIMO) technology will be implemented in the D2D communication. Furthermore, factors such as the multimedia content distribution (i.e., Quad-tree fractal image compression method), the power allocation strategy, and modulation size are jointly considered to improve the QoE performance and energy efficiency. In addition, the emerging Non-Orthogonal Multiple Access (NOMA) transmission method is becoming very popular and being considered as one of the most potential technologies for the next generation of wireless networks. For the purpose of improving the QoE of UE in the wireless multimedia service, the power allocation method and the corresponding limitations are studied in detail in the wireless system where the traditional Orthogonal Multiple Access (OMA) technology and the promising NOMA technology are compared. At last, facing the real business model in the wireless network services, where the Content Provider (CP), Wireless Carrier (WC), and UE are included, we extend on work from the conventional BS-UE two entities research model to the CP-WC-UE three entities model. More specifically, a generalized best response Smart Media Pricing (SMP) method is studied in this dissertation. In our work, the CP and WC are treated as the service provider alliance. The SMP approach and the game theory are utilized to determine the data length of UE and the data price rate determined by the CP-WC union. It is worth pointing out that the concavity of utility function is no longer necessary for seeking the game equilibrium under the proposed best response game solution. Numerical simulation results also validate the system performance improvement of our proposed transmission schemes.