Diffusion of Innovations theory attempts to understand the adoption or the failure of adoption of a technology in a particular community by examining how members of the community perceive the technology's complexity, compatibility, observability, and trialability, and the relative advantage they would gain by adopting the technology. In this research, the adoption of video technology by newspaper photography staff is examined using the lens of Diffusion of Innovations theory. Still photojournalists' traditional job task was the capture of a singular, still moment that tells the story. As newspapers extend their reach into online and mobile platforms and become converged media organizations, photo departments have taken on new duties, namely the recording of audio and video to provide content for online and television. This multi-method study used participant observation augmented by a nationwide survey to further understand the changes occurring in the photography departments in newspapers across the country.
