The main goal of this study was to achieve a qualitative understanding of the use and influence of Twitter communication during the 2011 Egyptian uprisings. By charting the physical map of the information-spreading that occurred through the Twitter platform during the protests, the relationship between the rise and influence of new media, and engagement of the publics was achieved. Merging social network analysis and content analysis methodologies, content from Twitter was analyzed and major hubs of influence were identified. Network theory served as the framework for understanding how the dispersal of information through virtual networks played a role in facilitating communication, as well as the significance of organically hierarchical power in a network society. As individual users engage with the Twitter platform, the traditional role of mainstream media organizations in the creation and dissemination of information is evolving. This study examined the role of individuals and organizations, and the tangible influence of each when communication is facilitated through a virtual social network.