Firesale is a feature-length narrative screenplay that follows a couple`s crime spree while driving across the country. The script manipulates gender archetypes established in films of the same genre in which the female character is a damsel in distress or a mere passenger being led astray. In Firesale, the woman has the keys and she is the driver. Jolene teaches Rome, we do not burn bridges so we aren't followed, but so we can never get back. This principle proves more difficult in the digital age of social networking where we geotag ourselves and monitor each other constantly. Through the tutelage of Jolene, Rome learns how to gain access to the "private" lives of their victims via social networks and how to use that information to rob them. This thesis report will explore the conventions of the heist and con artist film sub-genres, and consider ways in which these conventional screenplays subverts and transforms them in the context of the digital era of social media. Additionally, I will be comparing and contrasting relevant films to Firesale including Bonnie & Clyde, Badlands, Thelma & Louise and True Romance.