This study examined parents’ perceptions of the Netflix serial program 13 Reasons Why through the concept of third-person effect (TPE). Additionally, it examined the relationships between parents’ TPE perceptions of 13 Reasons Why based on their teenagers’ year in school, perceptions of their teenagers’ self-esteem, and self-reported parent involvement in the media and parent self-efficacy. The study found that the concept of third-person effect did not hold true for parents. Additionally, it offers presumptions about how TPE did not hold true due to various efforts from the media. Keywords: 13 Reasons Why, third-person effect, media effects, digital parenting
