In recent years more Latin American women have entered the media entrepreneurial world as they faced less barriers when entering into the industry as compared to its traditional counterpart (Sembra Media, 2017). Part of this phenomenon is women, especially those who come from Latin American backgrounds, have found a way to go around the glass ceiling.The increasing digitization of entertainment and media has created new kinds of entrepreneurial start-ups (Compaine & Hoag, 2012). These media startups can vary between digital newsrooms, podcasts, or online networking blogs with focus topics. In a study by Sembra Media (2017) 100 digital entrepreneurial sites were surveyed across Latin America. Out of those sites surveyed, 62% of them had women involved in the startup process. When it came to looking at the founders of the sites, 38% of them were women. Current literature argues in favor for women to participate in entrepreneurship. When entrepreneurship is not participated equally by women, society loses the opportunity to grow by losing the possible products, services, new jobs, and revenue (Kelley et al., 2011). Not only can it create employment, but it serves as empowerment for women (Allahar, 2015). Researchers will examine and analyze the increase of Latin American women in the digital media entrepreneurship ventures and receive information from the experiences that this group has endured. The received information will be then analyzed to understand how the social, historical, and systemic forces that prevail within the Latin American community affect content and venture participation.
