The Sports Game Review is a two-year-old magazine designed for computer and video sports game enthusiasts. After five successful years as Pro-Gamer, a highly regarded technical newsletter, investor capital launched The Sports Game Review magazine. Although the magazine survived the critical two-year mark, business plan projections were not met. Problems identified include lackluster newsstand sales, poor distribution to the target market, and consumers' inability to link title with editorial content. Investor interest in funding a third year of The Sports Game Review hinges on development of a new market strategy. An aggressive market strategy to change newsstand sales and increase investor confidence is presented. Planned components include bundling The Sports Game Review with computer/video sports games, redesigning distribution networks and magazine placements, and strengthening consumer identification of the magazine's editorial focus.
