The name on a sign beside the office door of the cotton gin is "Howe." Howe's Cotton Gin was erected by J. L. Travers. There is a logo on the divided back of the Panama-California Exposition in San Diego. Preparations and planning for this event began in 1910. There is also a number on the back of the card at the bottom of the dividing line, a typical place for the code that designates Curt Teich's publication years. According to the guide maintained by the Curt Teich Postcard Archives and records in this database, A-18318 refers to postcards made in 1910.