The motto "In All The World No Trip Like This" coupled with the flag marked with a W denote the Wilmington Transportation Company. The illustration of the steamship on the bottom would be of the Cabrillo, Hermosa, Avalon, or Catalina, steamships only engaged in transporting passengers from the port of San Pedro to Avalon or Two Harbors. Sugar Loaf Casino was the old casino, opened in 1920, replaced in 1929 along with destruction of Sugar Loaf Rock. Construction was begun on the Hotel St. Catherine in 1917 to replace Avalon's Metropole, destroyed by a catastrophic fire in 1915. By 1918 it was open for business. The publisher's number on the back is 29295 N.
