This postcard back came folded with the seal on it that is split here between the top and middle of the image, reading "Catalina Island." Aside from the standard postcard format at the top, into which the whole length folds, there is a list of "Things To Do at Catalina." The list starts with the famous glass-bottom boats that have been a staple of the tourist industry, showing "marine gardens" and passing the seal colony; fishing launches and rowboats; traveling to the isthmus and around the island by boat and automobile; mountain hiking; dancing; golf and tennis; horseback riding; and "bathing," enjoying the beach and the ocean. The motto "In All The World No Trip Like This" coupled with the flag marked with a "W" denote the Wilmington Transportation Company, which ran steamboat ferries to the island.
