The publisher of this picture postcard featuring an unidentified San Diego house only operated between 1910 and 1915. The Benham Company printed their cards as tinted halftone line blocks. On the back of this card are a seal of the Panama-California Exposition of 1915 and a paragraph about a product, "Southern California Views." This advertisement promises to send a selection from a series of 300 San Diego "views," 10 or more for a penny each. The approximate date is 1910.